Hey, just wanted to say Hi! If it interests you,
We at Growth Pixel are on a mission to help 100 Businesses to boost their Online Sales by at least 30% in this Financial Year. Just wanted to know if it is Yours then mail us your requirement. PS: Our eCommerce Division has seen some tremendous growth, so wanted to share the principles, methods, practices (and secrets) that you can use to sky rocket your eCommerce Business. If you have any query, do leave a comment to this blog or write us to hello@digiquads.com.
Growth Pixel Mission Statement
Traditional B2B Marketing
Today where digital marketing is on the boom at the same place, we have traditional b2b marketing which is like a supplement to the digital b2b marketing. Traditional b2b marketing includes.
- TV ads
- Pamphlets
- Radio ads
- OOH
- Newspaper ads
- Posters
- Word of mouth
- Referrals
- Events and Campaigns
1) Research About Pain Points
The point of success starts from here when one company knows about the pain points in the business and how one can provide profits and ease to the other company or business. Some of the research methods include keyword research to discover organic search demand or can have findings from the existing data about the industry.
2) Reviews About Your Service
It is very important to know about the service or product you are providing. Ask your team to get the reviews of your business or in a proper term the feedback for example, in an advertising agency client are being handled by the client servicing department so, the team can get the feedback of their service on professional terms. This will help you to plan better for better business.
3) Keep Update of Callers
Seeing your ad columns in the newspaper you might get the call; it is important to have the numbers of the total callers which can give you an idea about what the outcome will be. If you have provided the number for inquiry at customer care then note it down that too, if you get the calls.
4) Get the Referrals
It is one of the most underrated strategies of the marketing world but it works a lot. This will only work when the other party trusts you completely and is satisfy fully with your service then only your business or service will be referred.
5) Physical Events and Campaigns
It is very important to have your presence in the market and for that, you can have live events or campaigns for people and business. It is not necessary to have events only related to the product, service or business you provide it can be some social activity too which makes a good part of promoting brands.
6) On Paper Analytics
This one is a basic thumb rule that everyone should follow before going for any execution the plan should be there on the paper which should have all the elements like date, campaign design, idea, team profile, budgets, outcomes, the maximum possibility of getting brand higher recognition and many others.
7) Word of Mouth
This strategy is been used from ages and this is the most common traditional b2b marketing strategy which when starts at a fast pace then has a calibre to make a name an established brand. Earlier, it was the most effective form of b2b marketing strategy. Many brands established themselves through it.
8) Star Casting or Catch the idea
If, you are going for a tv ad then remember either star casting works or a catchy idea works. If you are going for a star cast then he\she should be a great influencer also in between the public or otherwise work on the story.